Introduction | Top Gimmicks of 2021 in the Smartphone Industry
2021 was the year full of Gimmicks, all the smartphone industry brands
started marketing based on Futuristic Gimmicks.
What is Gimmick?
Gimmicks are basically a Tag Line that is combined with a smartphone launch
that "Our smartphone has the Monster BIg Battery, Quad Camera, Penta Camera"
etc etc. All these are basically a Gimmick.
In 2021 almost 7-8 are the Top best Gimmicks just for the marketing purpose
and make all consumers attracted to it. Let's have a look at it.
1. Environment-Friendly Packaging
This is on Trending after the Covid-19 pandemic, Apple company started this
trend of removing charging adapters with phone's box and as usually get
carried forward to android smartphone brands. and they are saving the
plastic waste and packaging material (According to Smartphone Brands)
But basically, they are selling it separately for the needy ones which
increases more packing wastes and they get more profits by not including it
within the phone's Box.
2. Smartphones Base varient
In all Smartphone launches they highlight " Price starts from 24999 or
19999" just to make people think its budget-friendly and value for money and
consumer starts to have a wish to buy that phone but when you go to offline
shops or online sites they are usually out stocks and consumer ends up
buying the higher variant.
3. Smartphone Camera
This is the top best Gimmick of 2021, Smartphone brands launch with the
tagline "108MP quad-Camera setup, 64MP quad-camera setup" and setup will be
108+8+2+2 or 64+8+2+2 MP. Do you think all these 2MP are worth any use? All
these are just for showcase purposes.
4. Clean UI
Most smartphone brand tries to make their software clean and fully
bloatware-free but in greed of making profits, they end us adding some
bloatware which keeps on sending SMS and notifications of
advertisements.
5. Latest Software
When a new Android software version is released, all smartphone brands
start the race to make their smartphone first to launch with that android
version or to show that they provide more fast and secure android updates
and security patches.
But all those updates are basically the Alpha or the beta 1, beta 2
versions which are full of bugs, and even after getting a stable update, it
will have some bugs.
6. Virtual RAM
This was some of the innovative steps taken in the smartphone industry but
it end up in a Gimmick only. Vartual RAM is basically a feature witch adds
up some RAM by taking the internal storage but its totally a gimmick. The
smartphone will give the performance of inbuilt RAM storage only.
7. 5G Smartphone
Now almost all chipsets are coming with 5G supports. Its actually not a
gimmick but basically in India 5G has not yet come through and people just
in run of 5G by compromising all other features. All smartphone brands are
launching 5G smartphone in as low as price ,but we can't even say that it
may support our 5G bands or not. Neglecting all important features just for
5G is a follishness.
5g should always be the last priority
8. India's First.
when top chipset making companies like Snapdragon and Mediatek indroduces a
new chipset all Smartphone brands starts advertising as the "India's first
smartphone with this processor" and kept on marketing by all this
gimmicks.
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